It was already too late for my family farm when I threw out that challenge for you all to put your money where you mouth is and support a radical transformation of the food system (So You Say You Want A Food Revolution?). We decided back in August after a particularly stressful morning discussion on where we might be able to find land to rent that we simply could not do this anymore. After six years of pushing a boulder uphill, trailblazing pastured production before it became so well known, farming without money or family land, in one of the most expensive areas of the country, we are throwing in the farming towel.
There are basically four reasons for ending our farming business:
1. LAND ACCESS: We rent land in North Monterey County, California. Half the land we rent is in an active floodplain and is under water for half the year. The other half of land we rent is a steep, overgrazed, parched hillside with no water to help bring it back to life. For all 48 acres we rent, we pay about 10 times the going rate for pasture. The best grazing lands in this region are locked up by a handful of long-time cattle ranchers, the fertile bottomland locked up by capital-intensive berry farming, so we are left with the dregs. To top off the over-priced land, our leases are too short to build a long-term business, the landlords too inflexible, and ultimately, we are building no equity for all the effort we put into the land. What can you do to help solve the land problem for farmers? Make sure your city and county planners don't pave over any more good farmland in your county and don't let them rezone farmland for things like rural "ranchettes" and other developments that carve up viable farmland. If you or your family own farmland, consider offering a low-priced, long-term lease to a good farmer to help them build their business.
2. MEAT PROCESSING: This topic warrants a much longer post, but basically California has only a handful of USDA-inspected slaughter and butcher facilities. Because there are only a few, it is hard to even get an appointment to bring your animals in (one place we called had a 7 month waiting list!). Also, because these abattoirs don't have much competition, they don't have to provide high-quality customer service to ranchers. They can charge what they want, they can choose not to follow your detailed butchering instructions (for example, put nitrates in the hams that you asked for "nitrate-free", cut all the fat off your pork chops when you asked for 2 inches of fat on them, etc.). These abattoirs charge you by the carcass weight of your animal and then sometime they won't even give you the whole animal back that you paid for, such as taking the head, the organ meats, the feet, etc. So we work our butt off to raise this amazing animal and then the butchers devalue your hard work. Having zero control over our processing is extremely frustrating and costly. To top it off, the rules for ranchers processing their own meat are different than those for small custom butcher shops. They can take their meat products to farmers markets without a USDA-inspection but we cannot (Corralitos Meat Market is an example of this). This is a double standard that most customers are oblivious too.
3. THE ECONOMY & CONSUMERS: We certainly have some amazing customers, some who have been with us since the beginning, others who have loaned us money, and many who put faith in us when purchasing an egg share. We get the occasional compliment like "your eggs changed my life" or "I feel comfortable eating meat again when it is from you". Yet we have other customers who want our products to be cheaper, for us to stop using organic feed, or for us to lower our standards in other ways. There are people who want us to use a soy-free feed, but yet are not willing to pay the added price that a non soy feed will cost (it takes longer to grow out an animal without soy and laying hens produce fewer eggs when not on soy). Many customers, in fact, will choose to get eggs from several states away from a farm they have never seen in order to get a soy-free egg or they will buy bacon or sausage that is sugar-free but happens to come from some nameless farmer in Iowa. Many people prioritize their personal dietary preferences du jour (I say "du jour" because these preferences change often over time) over supporting an actual local farmer or perhaps over humane animal care, environmental sustainability, etc. I encourage you all to look at the bigger picture and think about what values you want to support. Added to this, the bleak economy is encouraging many of our former customers to pinch pennies and discard their values for food that are organic, local, environmentally sustainable, etc. While I understand the need to be budget-minded (we haven't seen a movie in over a year), I don't think people should skimp on the food they put into their bodies and the kind of planet they want to see. If we want local farmers to stay on the landscape, we must support them over the long term. When we shop around, try to save a few pennies, or preference our dietary fads over the realities of local livestock production, we are taking away that vital support that keeps local farmers around.
4. QUALITY OF LIFE: We both used to be avid mountain bikers, backpackers, rock climbers, all around adventure-lovers. Since starting a farm, we have had almost no time to do anything fun. Our daughter's only 'fun' time is when all three of us are washing and packing eggs to music at night. We live next to a highway because that was the only land we could find to rent that also had a house for us to live in. We farm in an area rife with criminal activity and had 300 of our laying hens stolen in the spring, but it is the only place we could find that would rent us land. To top that off, we can't find any good employees that would enable us to work less than 80 hours a week and have some semblance of a life. So unlike the beautiful, joyous life that many romanticize for farmers, we don't have that. We need a better life.
So we are off to live in an RV for the next couple years, volunteer on farms and ranches around the country that we admire and hope to learn from, write a little blog about our adventure, and have some fun too. I hope you all will continue to care deeply about the health of your families, the care of animals that provide you food, and the viability of local, sustainable, family-farms.
-Rebecca & Jim
TLC Ranch
Aromas, CA
P.S. if you are a farmer or rancher that is somehow successfully balancing environmental, social, and economic sustainability, we would like to volunteer for 2-4 weeks with you. Please let us know if you would like our help!

What a great idea. We just bought into a herd share here in New Zealand so we can have aesccs to raw milk, otherwise it's illegal. I picked up my first bottle last week and found out about the farm through the local chapter of the Weston A Price foundation. My farm is organic, pasture-based and heading towards being completely A2, so I'm happy with that.
Posted by: Congyu | July 27, 2012 at 10:44 AM
Count me in. I'm not a farmer (well cfnriomed by my depressing little veggie patch) but I've read So Shall We Reap' and I'm on a sharp learning curve. I want a future where my son can afford to feed his family good, healthy, clean food, sustainably/humanely produced, so I'd be very pleased to join you in this campaign.
Posted by: Nena | May 15, 2012 at 05:30 PM
If a consumer is concerned about Mad Cow, is even the very finest of pastured animal raising technique nullified if the animals are slaughtered in a facility that slaughters factory farmed animals also? This question is regarding the BSE issue only. I understand that there are a small number of slaughter house facilities in CA, and would like to know to what extent the pastured animals are processed through the same facilities as the factory farmed animals. Thank you.
Posted by: Douglas Campbell | April 28, 2012 at 04:11 PM
Rebecca - I heard about the shutdown of TLC Farm and was saddened - then found your blog. Gosh - so many of the issues you bring up strike home. Meat processing is a HUGE issue - I refuse to send my animals to a processing facility where they could potentially be abused, the meat soiled by improper treatment, and where I might not even get back the meat I sent in at all. It is an injustice that I cannot have a ranch kill and then use a small processor and still sell cuts of meat. After all - its safe and legal to do that if I am eating the meat. What is the difference is someone else is?
Some of your customers have started ordering pork from me - I appreciate the new customers but I sure wish you guys were still in business to take care of them. If you ever decide to give it a go again let me know - I have 75 very usable, flat, fertile acres in Colusa County I could rent to you. My primary farm is in Yolo County and I just don't have time to farm the Colusa place myself.
Posted by: Lisa | June 02, 2011 at 06:37 PM
I just found the link to this post on grist. I loved your original article and shared it with all of my farm's facebook friends ... who are mostly doing the right thing, anyway. But, still...
I hope you will start again when your tour of the country is over, having found a community that better supports sustainable farming.
I also hope you might find your way to our small goat dairy outside of Houston - Blue Heron Farm.
Posted by: Lisa Seger | January 03, 2011 at 07:12 AM
Wow Mark- you may want to refrain from commenting on my blog if you rely on assumptions only. First off, farmland rent prices around the country are skyrocketing. If you want to farm within 3 hours of a good market nearly anywhere in the country, land rent prices are high. Despite 6 years of looking for better land, trying to negotiate with our landlords, working with a land-linking organization, & more, we were unable to find cheaper land. So we stopped farming because the situation was untenable. Isn't that the correct decision? Is it my fault that land prices are overvalued in California- does the blame for that lie on my shoulders? I don't think so. You can blame that on subsidized water, land-use policy, and many other govt. policies, as well as speculative real estate investors.
The "trends" that you say we are following are what we consider the rules of sustainability. We are not going to farm if we have to do it unsustainably. I don't want to run a business that I don't feel good about, that pollutes, that treats animals inhumanely, or exploits people. If we have to do those things to stay in business, we are going to change businesses- hence why we closed up shop.
As far as marketing- do you even know what we did for marketing? Do you know about our website, Facebook page, Twitter account, work with local radio & newspaper, logo development, t-shirts, event sponsorship, e-newletter, You Tube videos, farm tours, etc? Do you know that other farmers in my region come to me to ask how to do marketing? You probably don't because you make the assumption that we don't know how to market.
One interesting thing we are finding as we travel the country is that nearly every other farmer we talk to has the SAME problems. Are we all poor businesspeople? Do we all deserve to fail? Or are there serious cultural, political, and environmental issues that are creating insurmountable walls for family-scale sustainable farmers in this country? Let's talk about those challenges and not blame them all on the individual farmers that are trying their best to produce good food.
We realized that we did not have the proper factors for success so we closed our doors. That is not failure- that was a keen business decision.
Posted by: Rebecca T. of Honestmeat | December 31, 2010 at 10:31 AM
Rebbecca,
Having just now read your story having linked to it from a Grist's year-end recap and couldn't help but comment.
Leasing bad land at too high of a price seems plenty to sink any farm. The blame for your failure lies squarely on your shoulders.
I am not sure how the organic/free range/ grass finished/ whatever trend somehow suspended the rules of simple farming or business 101.
It does a great disservice to the movement to blame others when you ignore the obvious. Farmers need good land, low overhead and a market for their products.
Lastly you must market. Even producing a high quality egg at the same price as grocery store eggs it wouldn't guarantee you success. You still have to address customer's needs and wants. Like safety and convenience.
If you cant do those things then you should be out of business.
All that to say it's only business fundamentals that you lack. You're probably great at the farming stuff, just get the fundamentals right and you'll find rock climbing boring compared to success at what you do best, providing great food.
Business demands failure, it's good if you can heed it's lessons. Business success is steeped in failure, but you must keep trying. (And get better advice).
Posted by: Mark Renfrow | December 30, 2010 at 11:01 AM
As a chicken farmer, I get all kinds of fairytale requests, my favorite is do you let your hens live a natural full life on the farm? I answer no, and they say why not?or Do you feed them flax seed, the ones in the store do. But the best is when a customer comes to my self-serve stand and takes as many eggs as possible without paying, the least he could do was take the conventional eggs and not Organics. I definatly hear your frustration.
Posted by: Souriya | November 08, 2010 at 10:19 PM
If you're interested, I recently inherited quite a bit of acreage with a farmhouse in Minnesota. I don't live close to the area and I'm trying to figure out what to do with it. I want to keep some of it and either sell some or lease it for a minimal amount. I've recently gotten interested in csa type farming, so perhaps we could help each other out.
Posted by: chris | November 06, 2010 at 09:35 PM
Hi ! I am sorry to hear that this has been a tough time for you and your family. I am not a farmer, but I work for an alliance of small family farmers and I am also a consumer. I think we have worked out the problems that you have faced, but our farmers in some cases have had family on their farms for 115 years. So we don't have to rent or lease. I am not sure that is the case for all of the farmers, but I know at least some of them are in this situation. We face similar problems with people one fad or another without really knowing all of the facts, but I do give them credit because they are at least doing something to make their life better and healthier. If you are still in California, I recommend Abundant Harvest Organics. Our primary farm is in Kingsburg California and I know they have had interns in the past so I am sure you would be welcome. Vernon Peterson really knows a lot about all of this and seems to be doing an excellent job. I know you would be blessed to meet with him. Take Care and I pray you will find a spot to call home and that you will be back on the land soon .
Posted by: Kathryn Johnson | November 05, 2010 at 10:25 PM
Dana- how does a soybean differ from any other bean? Are you suggesting we don't use any legumes to feed poultry, or just soy? Why single out soy instead of say, field peas or lentils or black beans? Chickens are omnivores and need protein. We could feed them mice, worms, tarantulas, etc. but don't have access to lots of them, so we use legume protein and we allow the hens all day access to pasture to look for bugs & worms, etc. What is wrong with that? We don't cut corners, we are raising the best, pasture-raised certified organic eggs in the region! Find a better egg if you can.
What I am complaining about is that people are more concerned about their soy & corn hysteria (it is hysteria) than they are the treatment of the hens- do they have access to fresh pasture? Do they have to live on top of their manure all day or do they get rotated around? Are they fumigated to death (what large barn-raised operations do, even organic). Your soy hysteria does not concern me- being pasture-raised and having a diverse diet is what concerns me.
Posted by: Rebecca T. of Honestmeat | November 05, 2010 at 08:05 PM
I recently attended a seminar about conflict, and one of the things that I noticed is that a lot of people think that they are having an interpersonal conflict, when, in fact, they are simply trying their best to deal with bad policy.
You say that people shouldn't "skimp" on their food, but around here, organic chicken is $20 a lb. Who could afford to feed that to their family? It isn't that the farmer, or the retailer are asking an unfair price, it is that the way we get food to feed our food, and the government's reactionary and cherrypicking regulating has led to bad policy, and bad policy has made it impossible for anyone but those who starve and mistreat their food animals to make a decent living.
I hope that you find what you are looking for outside of California. We live in Northern Minnesota and it's very cold here. It is virtually impossible to grass-feed any animal year round, since Winter has begun, and won't end until April. However I support a local farmer who grass finishes their beef, and is able to raise grazed pork and chicken, also eggs and milk. I purchase my milk off the farm, providing my own containers for $3 a gallon, and it is wonderful. When her flock starts laying again (wolves got the last flock), I'll be able to buy eggs at $3/doz. They sell their beef for $2.99/lb. Land is cheap here, however heat is expensive, and there are a lot of trees. Also, the people are the most provincial I have ever run across.
Posted by: Jill | November 05, 2010 at 04:24 PM
OK, I am one of those people who would really rather have soy-free eggs. I am not there yet, but that's a goal of mine. And no, I am not ignoring the realities of livestock production. Since when is it natural for chickens to eat soybeans? It would actually make more sense for them to eat, for instance, coconut because they are from southeast Asia and would have encountered that food from time to time, especially once domesticated by humans. Soy, though? Not so much. I'm sorry it reduces the output of each individual chicken, but if the point is to get back to more natural and sustainable production, having a more natural egg output is going to have to be one of the goals we aim for. And isn't it better for birds to not lay as many eggs over a lifetime anyway? It stresses them out to be higher producers, and depletes their calcium reserves faster.
Unless I'm somehow confusing chickens with something else, like iPods or sports cars. Silly me, the city slicker.
Sorry... I just get really, really annoyed at this stuff. I've lost count of how many people like y'all I have run into over the last few years who are all "we want natural and sustainable and organic and etc." but when pressed, would rather cut corners and get quite outraged when called on it. I'd have more respect for somebody if they would just admit they can't be perfect at achieving their goals but "thank you for understanding" rather than this defensive-posture stuff.
It's a human impulse to *get* defensive, and I understand that too. But we're all on a learning curve here. It's going to be a while before we get where we want to be.
I really, really, really wish the USDA would quit subsidizing grain and soybeans and start putting that money toward small farmers and ranchers for healthier/organic produce and animal foods. Of course, if they did, they'd have all sorts of strings attached that would dumb down the food production. Sigh.
Posted by: Dana | November 05, 2010 at 03:35 PM
Do you know the Magruder Ranch? 5th generation, sustainably raised beef, pigs, etc. in Mendocino County.
http://www.facebook.com/pages/Magruder-Ranch/260482504033?v=info
http://www.magrudergrassfed.com
Posted by: Lisa | November 05, 2010 at 07:25 AM
Thank you for sharing your story. I keep hearing and reading more and more stories like these. Its disappointing that our nation can't seem to keep proper farms alive anymore and it's really rather scary.
All the best in your new journey. Perhaps you can finally get in some of that rock climbing and biking now!
Keep us updated on your findings!
Almira
Posted by: Healthy Republic | November 04, 2010 at 02:01 PM
Sorry to hear things didn't work out the way you hoped. We moved to the middle of nowhere in 2002 and are still here. You can visit our website at http://www.antiquityoaks.com -- and if you're passing through Illinois, you're welcome to stop in and visit for awhile!
Posted by: Deborah @ Antiquity Oaks | October 31, 2010 at 01:28 PM
Excellent story !! Sad but eye opening. I have been trying to restart my farm and it is taking years since the farm is miles away from where i live and is not liveable andi am now 50 and in not the best shape.
Posted by: tim | October 31, 2010 at 10:58 AM
Your post is very eye opening to me as a consumer. Thank you for bringing up additional thoughts and issues I never would have thought of that face our farmers.
Best wishes on your new ventures
Posted by: angela | October 28, 2010 at 08:05 PM
I don't know you or your family, but your story makes me feel so very sad. I grew up on a small farm in Southeastern Sacramento County. We grew our own chickens, rabbits, goats, cattle, veggies, nuts and fruits. Every summer I hated life because I had to be up early every morning to help bring in the produce and then spent all afternoon canning and preserving. When I became an adult, I realized what a blessing that lifestyle was and I tried to find a way to get back to that lifestyle again. Unfortunately, the land prices in the central valley skyrocketed in the 70s and 80s, encouraging developers to build acres of tract homes, for which they charged exorbitant prices. Now, many of the homes sit empty, because their owners could not afford to keep them. The rich farm land of the central valley is mostly gone now, paved over, built over, and polluted, perhaps beyond redemption. I often wonder: what will people eat when there is no more ground to grow their food?
Posted by: Carol Ritter | October 28, 2010 at 06:56 PM
Sounds like our farming experience, with only minor variations, except that we're still struggling to keep it together. If you're in KS your welcome to come see/work our operation.
Pete
Posted by: Pete Gasper | October 25, 2010 at 03:14 PM
Hello,
I must confess that throwing in the towel and cruising free does sound pretty liberating! Just in case you're heading up north, WAY up north, please make plans to stop by Mandan, North Dakota and visit Riverbound Farm for as long as you like. We're cheating by leasing "family" land, and it seems to be working pretty well. We threw in the towel on another farming operation (meat CSA) in Vermont that was taking more from us than it was giving. It's no fun being a guilty parent. But, North Dakota has been treating us well. Hope to see you some time.
Brian and Angie at riverboundfarm.com
Posted by: Brian McGinness | October 25, 2010 at 04:49 AM
If you are going to make it to Michigan, there are lots of amazing farmers here who you could work with - just let us know ahead of time.
Julianna
Posted by: Julianna Sauber | October 24, 2010 at 06:43 PM
re your note:
P.S. if you are a farmer or rancher that is somehow successfully balancing environmental, social, and economic sustainability, we would like to volunteer for 2-4 weeks with you. Please let us know if you would like our help!
fr: Michigan
It sounds like you are off to a tremendous adventure! It must be sad to leave after all of the hard work you put in though you will never forget the wonderful experiences ahead of you.
I am writing from SW Michigan. We have a growing local foods movement. As an FYI / should you run out of farms to work/learn at, you could post your ad to our yahoo group and you will, more than likely, come up with an offer
Search/Join yahoo group: EatLocalSWMich
and post away.
Best of luck to you and your family!!
God's speed
Posted by: Dawn | October 22, 2010 at 02:53 PM
Come and see us. We're in Jefferson, Texas, on a farm raising grassfed beef, pastured pork and chicken, veggies, eggs, turkeys, etc. I'm sorry to hear about your struggles. I will pass this on to folks in our area to help shine the light on the need to SUPPORT YOUR FARMER!! Our biggest struggle has been education of the local eaters. They love their KFC and donuts in East Texas!
Posted by: Jerica | October 22, 2010 at 06:36 AM
I'm so, so sad to hear this. If you can't make a go of it in the Bay area, it makes me feel a bit discouraged about the future of sustainable food.
Good for you guys for living in an RV for a few years! It sounds wonderful- can't wait to hear about your adventures.
Posted by: Robin Simpson | October 21, 2010 at 08:24 PM